Eating their fruits and veggies

There is some controversy surrounding the release of Deceptively Delicious, a cookbook by Seinfield's wife.

Some of is is because there is another book called The Sneaky Chef that some feel she plagiarized.

She suggests pureeing fruits and vegetables into foods that you do not have to fight your children to eat or drink in order to get them the nutrition whether they like it or not. Examples include pureeing sweet potatos into hot cocoa to make it creamier and more of a healthy treat.

What do you think? Should children be deceived into eating healthful foods by hiding fruits and vegetables in starchy, high-sugar dishes? What happens when they grow up and think those foods are healthy and do not understand just how many servings of fruits and vegetables go into a healthy diet? Is "by any means necessary" jusitifiable in this case?